Category: B2B
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What Is Product-Led Growth (PLG)? A Complete Guide
Product-Led Growth (PLG) is a business strategy where the product itself becomes the primary vehicle for customer acquisition, retention, expansion, and monetization. Rather than pushing prospects through marketing and sales, PLG flips the model:…
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What Is Customer Acquisition Cost (CAC)? A Complete Guide for UK Businesses
Customer Acquisition Cost (CAC) is one of the most important metrics for SaaS companies, startups, and any business investing in growth. It tells you exactly how much it costs to acquire a new customer,…
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Net Revenue Retention vs Gross Revenue Retention – What You Need to Know
For subscription businesses and SaaS companies, understanding how well you retain and grow revenue from existing customers can mean the difference between sustainable growth and stagnation. Two critical metrics, net revenue retention (NRR) and…
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What Is Customer Lifetime Value (CLV)? A Complete Guide for Businesses
Introduction If you run a business, whether SaaS, eCommerce, or services, understanding how much revenue each customer is likely to generate over the course of their relationship with you is critical. This is where…
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Best Free Chatbot Software for Small Businesses (No Coding Required)
Small businesses often face the challenge of limited resources while trying to provide fast and efficient customer service. Chatbots have become an essential tool to bridge this gap. They can handle routine questions, capture…
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Best Free Employee Scheduling Software in the UK (2025 Guide)
Managing employee schedules is one of the biggest challenges for small businesses, especially in retail, hospitality, and healthcare. Traditional spreadsheets often lead to mistakes, miscommunication, and wasted time. That’s where employee scheduling software comes…
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What Is Cloud Billing Software? (Beginner’s Guide)
Managing invoices, payments, and subscriptions used to mean juggling spreadsheets and clunky on-premise accounting tools. Today, cloud billing software makes the process faster, more secure, and accessible anywhere. If you’re just starting to explore…
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Top Expense Tracking Apps for UK Startups (2025)
Startups thrive on tight margins and efficient accounting. Tracking expenses accurately helps you control costs, prepare for investor scrutiny, simplify tax filings, and maintain financial clarity. For UK startups in particular, correct VAT handling,…
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Free Time Tracking Software for Small Businesses UK (2025)
Managing work time precisely is vital for small businesses. Whether charging by hour, supervising teams, invoicing clients, or simply monitoring productivity, reliable time tracking can make a big difference. The good news? Several tools…
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Best Free Invoicing Software for UK Freelancers (2025)
Keeping track of invoices is one of the least glamorous parts of freelance life. Yet without a reliable system, payments can easily slip through the cracks, cash flow suffers, and chasing late payers becomes…