Category: SaaS
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What Is Gross Revenue Retention (GRR)?
While everyone talks about growing revenue, the real question is: how much revenue are you actually keeping from your existing customers? Gross Revenue Retention (GRR) shows exactly that. It measures how much recurring revenue…
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What Is Net Revenue Retention (NRR)?
Acquiring new customers is expensive. Retaining and growing revenue from existing customers? That’s where the real money is. Net Revenue Retention (NRR) measures how much recurring revenue you keep and grow from your existing…
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Best Accounting Software Solutions for UK Small Businesses
Running a small business in the UK comes with many challenges, and keeping your finances in order is often at the top of the list. Whether you need to manage invoices, track VAT, or…
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Free CRM Software in the UK (No Credit Card Required)
Running a business in the UK comes with many costs, but your CRM (Customer Relationship Management) system doesn’t have to be one of them. If you’re just starting out, a freelancer managing a small…
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ARR vs MRR – What’s the Difference in SaaS?
If you spend time around SaaS companies, you’ll quickly notice a love for acronyms. Among the many financial terms, two stand out: ARR and MRR. At first glance, they look similar both measure recurring…
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What is Churn in SaaS? A Complete Beginner’s Guide (2025 Update)
If you’re new to SaaS, you’ve probably heard the word “churn” tossed around in articles, investor decks, or team meetings. At first, it sounds like complex business jargon, but churn is actually very simple:…
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Difference Between SaaS and PaaS
Cloud computing has revolutionized the way businesses operate, offering unprecedented flexibility, scalability, and cost-efficiency. At the heart of this transformation are various service models that cater to different organizational needs and technical requirements. Among…
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What Is a CRM Tool? Simple Definition & Examples
If you’ve heard the term “CRM tool” thrown around in business conversations but aren’t quite sure what it means, you’re in good company. CRM is one of those business acronyms that sounds complex but…
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What Is B2B SaaS? Simple Explanation for Beginners
If you’ve ever wondered what B2B SaaS means while reading business articles or job postings, you’re not alone. This term appears everywhere in the modern business world, yet many people find it confusing at…
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10 Best Free Email Marketing Tools for 2025 (That Actually Work)
Email marketing remains one of the most powerful ways to connect with customers and drive sales, but many small businesses assume they need expensive software to get started. The reality is quite different—there are…